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To really understand
the true meaning of Search Engine Reputation Management, we have
broken down its two parts: |
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Online
Reputation Management (ORM): |
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The
activity of monitoring and projecting a positive image
about a business or person on SERP's (Search Engine
Result Pages) or mentions in online media and Net sphere
articles and other content. |
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Search Engine
Optimization (SEO): |
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The
process of improving the volume or quality of traffic to
a web site from search engines via “natural” or
“organic” search results. Typically, the earlier a site
appears in the search results list, the more visitors it
will receive from the search engine. SEO greatly aims to
improve search relevancy through numerous and various
methods. |
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Search Engine
Reputation Management (SERM):
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Combines
the discipline of Search Engine Optimization, with
Reputation Management by improving the quality of
traffic to a web site from search engines while
projecting a positive image to the public.
Advertisers use SERM to improve search engine ranking by
syndicating desirable content through a variety of
different internet media channels which link back to
personal or company websites that are indexed by search
engines.
SERM strategies can also remove negative, defamatory
content about businesses or named persons from search
engines and websites by removing these potentially
damaging listings from public view, regardless of the
source or validity of those listings. Thus SERM is the
most safest, successful, and natural way to get higher
rankings on to the search engines. |
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